University of Hertfordshire

Standard

Harvard

APA

Vancouver

Author

Bibtex

@article{0b7de3942b634925b61b771922f2063c,
title = "A website content analysis and observational video research: Exploring the degree of standardization adopted across individualist and collectivist cultures in charities' digital marketing use and video message appeals",
author = "Malcolm Stewart and Stan Paliwoda and Ying Wu",
year = "2020",
month = feb,
day = "2",
language = "English",
journal = "Journal of Interactive Marketing",
issn = "1094-9968",
publisher = "Elsevier Ltd",

}

RIS

TY - JOUR

T1 - A website content analysis and observational video research: Exploring the degree of standardization adopted across individualist and collectivist cultures in charities' digital marketing use and video message appeals

AU - Stewart, Malcolm

AU - Paliwoda, Stan

AU - Wu, Ying

PY - 2020/2/2

Y1 - 2020/2/2

M3 - Article

JO - Journal of Interactive Marketing

JF - Journal of Interactive Marketing

SN - 1094-9968

ER -