University of Hertfordshire

By the same authors

Abbey Steel: Conquering the steel recycling market

Research output: Chapter in Book/Report/Conference proceedingChapter

Standard

Abbey Steel : Conquering the steel recycling market. / Catulli, Maurizio.

Business to Business Marketing: Relationships, networks and strategies. ed. / Nick Ellis. 1. ed. Oxford University Publishing, 2010. p. 285-288.

Research output: Chapter in Book/Report/Conference proceedingChapter

Harvard

Catulli, M 2010, Abbey Steel: Conquering the steel recycling market. in N Ellis (ed.), Business to Business Marketing: Relationships, networks and strategies. 1 edn, Oxford University Publishing, pp. 285-288.

APA

Catulli, M. (2010). Abbey Steel: Conquering the steel recycling market. In N. Ellis (Ed.), Business to Business Marketing: Relationships, networks and strategies (1 ed., pp. 285-288). Oxford University Publishing.

Vancouver

Catulli M. Abbey Steel: Conquering the steel recycling market. In Ellis N, editor, Business to Business Marketing: Relationships, networks and strategies. 1 ed. Oxford University Publishing. 2010. p. 285-288

Author

Catulli, Maurizio. / Abbey Steel : Conquering the steel recycling market. Business to Business Marketing: Relationships, networks and strategies. editor / Nick Ellis. 1. ed. Oxford University Publishing, 2010. pp. 285-288

Bibtex

@inbook{fcc86c22020a4adbb6f62e5c5109c6b7,
title = "Abbey Steel: Conquering the steel recycling market",
abstract = "This chapter summarizes a case study involving recycled steel trader Abbey Steel Ltd. The company, with the assistance of the University of Hertfordshire Academics enhanced its customer retention by designing and implementing a certified green co-branding scheme which greatly enhanced its relationship wioth a main supplier. ",
keywords = "Co-branding;green marketing",
author = "Maurizio Catulli",
year = "2010",
language = "English",
isbn = "9780199551682",
pages = "285--288",
editor = "Nick Ellis",
booktitle = "Business to Business Marketing",
publisher = "Oxford University Publishing",
edition = "1",

}

RIS

TY - CHAP

T1 - Abbey Steel

T2 - Conquering the steel recycling market

AU - Catulli, Maurizio

PY - 2010

Y1 - 2010

N2 - This chapter summarizes a case study involving recycled steel trader Abbey Steel Ltd. The company, with the assistance of the University of Hertfordshire Academics enhanced its customer retention by designing and implementing a certified green co-branding scheme which greatly enhanced its relationship wioth a main supplier.

AB - This chapter summarizes a case study involving recycled steel trader Abbey Steel Ltd. The company, with the assistance of the University of Hertfordshire Academics enhanced its customer retention by designing and implementing a certified green co-branding scheme which greatly enhanced its relationship wioth a main supplier.

KW - Co-branding;green marketing

M3 - Chapter

SN - 9780199551682

SN - 0199551685

SP - 285

EP - 288

BT - Business to Business Marketing

A2 - Ellis, Nick

PB - Oxford University Publishing

ER -