University of Hertfordshire

From the same journal

Exploring New Frontiers through Higher Education and Business Sector Collaboration in the UK: A Relationship Management Approach
Research output: Contribution to journal › Article › peer-review

By the same authors

A website content analysis and observational video research: Exploring the degree of standardization adopted across individualist and collectivist cultures in charities' digital marketing use and video message appeals
Research output: Contribution to journal › Article › peer-review
Traditional vs. Online Advertising Standardization: A structural model for MNCs to quantify Global Performance
Research output: Contribution to journal › Article › peer-review
‘Assessment Innovation – what could possibly go wrong? Using a Hackathon to access Level 4 and Level 6 students from two separate programmes.
Research output: Contribution to conference › Paper › peer-review
The cause, development and outcome of word-of-mouth marketing: with particular reference to WOM volume, valence and the modelling of viral marketing
Research output: Thesis › Doctoral Thesis

An Exploratory Conceptual Framework of Cross-Module Assessment with Local Businesses Collaboration: Eliciting Deep Engagement in Pedagogical Practices

Research output: Contribution to journal › Article › peer-review

Ying Wu

Hertfordshire Business School

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Original language	English
Journal	Research Policy
Publication status	Submitted - 2 Apr 2019

ID: 16609456

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