University of Hertfordshire

By the same authors

Applying Theory of Branding Synergy on Consumer Experience and Spatial Design: A Case Study

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

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Original languageEnglish
Title of host publicationBranded Spaces
Subtitle of host publicationExperience Enactments and Entanglements
EditorsStephan Sonnenburg, Laura Baker
Number of pages8
ISBN (Electronic)9783658015619
ISBN (Print)9783658015602
Publication statusPublished - 2013

ID: 1909427