University of Hertfordshire

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Attribute and technology value mapping for conceptual product design phase

Research output: Contribution to journalArticlepeer-review


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Original languageEnglish
Pages (from-to)1745-1756
Number of pages12
JournalProcs of the Institution of Mechanical Engineers, Part C: Journal of Mechanical Engineering Science
Early online date6 May 2015
Publication statusPublished - 1 Jun 2016


The main focus of this paper is how the concept design phase of the product development process can be improved by using an objective data-driven approach in selecting a final concept design to progress further. A quantitative new test-bed ‘Product Optimisation Value Engineering’ (PROVEN) is presented to critically assess new and evolving powertrain technologies at the concept design phase. The new test-bed has the ability to define a technology value map to assess multiple technical options as a function of its attributes, whose precise values can be determined at a given cost. A mathematical model that incorporates a highly adaptable, data-driven and multi-attribute value approach to product specification and conceptual design is developed, novel to the concept design process. This creates a substantially optimised product offering to the market, reducing overall development costs while achieving customer satisfaction


This is a pre-copyedited, author-produced PDF of an article accepted for publication in Journal of Mechanical Engineering Science following peer review. The final, definite version of this paper has been published in Journal of Mechanical Engineering Science, Aris Georgiou, George Haritos, Moyra Fowler, and Yasmin Imani, ‘Attribute and technology value mapping for conceptual product design phase’, Vol. 230(11): 1745-1756, May 2016, published by SAGE Publishing, available online at doi: Copyright © 2016 The Author(s).

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