University of Hertfordshire

By the same authors

Branding ideas for the Tokyo Olympics 2020

Research output: Chapter in Book/Report/Conference proceedingChapter

Standard

Branding ideas for the Tokyo Olympics 2020. / Liu, Erica.

Advertising and Branding: Concepts, Methodologies, Tools, and Applications. ed. / Mehdi Khosrow-Pour. IGI Global, 2017. p. 326-345.

Research output: Chapter in Book/Report/Conference proceedingChapter

Harvard

Liu, E 2017, Branding ideas for the Tokyo Olympics 2020. in M Khosrow-Pour (ed.), Advertising and Branding: Concepts, Methodologies, Tools, and Applications. IGI Global, pp. 326-345. https://doi.org/10.4018/978-1-5225-1793-1.ch016

APA

Liu, E. (2017). Branding ideas for the Tokyo Olympics 2020. In M. Khosrow-Pour (Ed.), Advertising and Branding: Concepts, Methodologies, Tools, and Applications (pp. 326-345). IGI Global. https://doi.org/10.4018/978-1-5225-1793-1.ch016

Vancouver

Liu E. Branding ideas for the Tokyo Olympics 2020. In Khosrow-Pour M, editor, Advertising and Branding: Concepts, Methodologies, Tools, and Applications. IGI Global. 2017. p. 326-345 https://doi.org/10.4018/978-1-5225-1793-1.ch016

Author

Liu, Erica. / Branding ideas for the Tokyo Olympics 2020. Advertising and Branding: Concepts, Methodologies, Tools, and Applications. editor / Mehdi Khosrow-Pour. IGI Global, 2017. pp. 326-345

Bibtex

@inbook{0c3d5762316f4cb2b2f2c94e079c8c40,
title = "Branding ideas for the Tokyo Olympics 2020",
abstract = "Tokyo successfully won the bid for the 2020 Olympic Games. When planning for mega event tourism such as the Olympics, cities reorder public spaces and arenas often with a long term vision, a legacy. This vision expresses the role of the event in achieving the desired future and goals of the hosting city. The planning process involves not only animating the city for staged spectacles; but also rebranding the city and managing how tourism is consumed - the planned and unplanned experience of consumption. Leisure motivated event tourists are seeking unique, personal and socially rewarding experiences (Getz, 2010). These experiences may be managed through the context in which people act. By altering the context, people's experience of the event changes; hence the perception of the host city and the Olympics' brand may also change. The author is therefore proposing branding directions to enhance these experiences.",
keywords = "place branding, tourism, olympics",
author = "Erica Liu",
note = "Erica Liu, 'Branding ideas for the Tokyo Olympics 2020', in Advertising and Branding: Concepts, Methodologies, Tools, and Applications (IGI Global, 2017), ISBN: 1522517936, e-ISBN: 9781522517948, {\textcopyright} 2017. https://www.igi-global.com/gateway/chapter/175229. ",
year = "2017",
month = jan,
day = "6",
doi = "10.4018/978-1-5225-1793-1.ch016",
language = "English",
isbn = "1522517936",
pages = "326--345",
editor = "Khosrow-Pour, {Mehdi }",
booktitle = "Advertising and Branding: Concepts, Methodologies, Tools, and Applications",
publisher = "IGI Global",

}

RIS

TY - CHAP

T1 - Branding ideas for the Tokyo Olympics 2020

AU - Liu, Erica

N1 - Erica Liu, 'Branding ideas for the Tokyo Olympics 2020', in Advertising and Branding: Concepts, Methodologies, Tools, and Applications (IGI Global, 2017), ISBN: 1522517936, e-ISBN: 9781522517948, © 2017. https://www.igi-global.com/gateway/chapter/175229.

PY - 2017/1/6

Y1 - 2017/1/6

N2 - Tokyo successfully won the bid for the 2020 Olympic Games. When planning for mega event tourism such as the Olympics, cities reorder public spaces and arenas often with a long term vision, a legacy. This vision expresses the role of the event in achieving the desired future and goals of the hosting city. The planning process involves not only animating the city for staged spectacles; but also rebranding the city and managing how tourism is consumed - the planned and unplanned experience of consumption. Leisure motivated event tourists are seeking unique, personal and socially rewarding experiences (Getz, 2010). These experiences may be managed through the context in which people act. By altering the context, people's experience of the event changes; hence the perception of the host city and the Olympics' brand may also change. The author is therefore proposing branding directions to enhance these experiences.

AB - Tokyo successfully won the bid for the 2020 Olympic Games. When planning for mega event tourism such as the Olympics, cities reorder public spaces and arenas often with a long term vision, a legacy. This vision expresses the role of the event in achieving the desired future and goals of the hosting city. The planning process involves not only animating the city for staged spectacles; but also rebranding the city and managing how tourism is consumed - the planned and unplanned experience of consumption. Leisure motivated event tourists are seeking unique, personal and socially rewarding experiences (Getz, 2010). These experiences may be managed through the context in which people act. By altering the context, people's experience of the event changes; hence the perception of the host city and the Olympics' brand may also change. The author is therefore proposing branding directions to enhance these experiences.

KW - place branding, tourism, olympics

UR - http://www.scopus.com/inward/record.url?scp=85018530790&partnerID=8YFLogxK

U2 - 10.4018/978-1-5225-1793-1.ch016

DO - 10.4018/978-1-5225-1793-1.ch016

M3 - Chapter

AN - SCOPUS:85018530790

SN - 1522517936

SN - 9781522517931

SP - 326

EP - 345

BT - Advertising and Branding: Concepts, Methodologies, Tools, and Applications

A2 - Khosrow-Pour, Mehdi

PB - IGI Global

ER -