University of Hertfordshire

From the same journal

From the same journal

By the same authors


  • Stephen Page
  • Heather Hartwell
  • Nick Johns
  • Alan Fyall
  • Adele Ladkin
  • Ann Hemmingway
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Original languageEnglish
Pages (from-to)466-477
Number of pages12
JournalTourism Management
Early online date24 Jan 2017
Publication statusPublished - 1 Jun 2017


This article examines the scope of well-being as a focus for tourism and its potential as a tool for small business development, particularly the opportunities for tourism entrepreneurs in coastal resorts. The study reports an example of public engagement by a research team and the co-creation of research knowledge with businesses to assist in business development by adapting many existing features of tourist resorts and extending their offer to wider markets. The synergy between well-being and public health interests also brings potential benefits for the tourism workforce and the host community. The Case Study outlines how these ideas were tested in Bournemouth, a southern coastal resort in the UK, in a study ultimately intended to be adopted nationally and with more wide reaching implications for global development of the visitor economy. Local changes ascribed to the study are assessed and its wider potential is evaluated.


© 2017 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY license (, which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited. Open Access funded by Economic and Social Research Council. Stephen J. Page et al, 'Case study: Wellness, tourism and small business development in a UK coastal resort: Public engagement in practice', Tourism Management, Vol 60 (2017), pp. 466-477, first published online on 24 January 2017. The version of record is available online via doi:

ID: 11120219