University of Hertfordshire

Comparing the Adopters and Non-Adopters of Online Social Networks: A UK perspective

Research output: Chapter in Book/Report/Conference proceedingConference contribution


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Original languageEnglish
Title of host publicationProcs 46th Hawaii International Conference of Systems Sciences
Number of pages10
Publication statusPublished - 6 Jan 2013
Event46th Hawaii International Conference of Systems Sciences (HICSS-46) - Hawaii, United States
Duration: 7 Jan 201310 Jan 2013


Conference46th Hawaii International Conference of Systems Sciences (HICSS-46)
Country/TerritoryUnited States


This paper aims to identify, explain and understand the adoption, use and diffusion of OSNs within UK’s older population. This was achieved using a quantitative online survey questionnaire. Results from a sample population of 252 participants’ revealed that age, gender, education, Internet usage history and usage frequencies are all associated with adoption rates. However, it was also learnt that Internet speed is not associated with adoption and is a factor that requires further investigations. Contributions for academia include application of an empirically tested Model of OSN Adoption (MOSN) that employed previous IS theories; DIT, MATH & DTPB. For policymakers our research recommends that age should be considered when developing and implementing novel and innovative technologies. For industry our study identifies specific factors of consideration for wider penetration of OSNs in UK’s population.

Research outputs

ID: 1003386