University of Hertfordshire

Creating the Opera Habit: Marketing and the Experience of Opera

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Standard

Creating the Opera Habit: Marketing and the Experience of Opera. / Fraser, Peter; Fraser, Iain.

The Routledge Companion to Arts Marketing. ed. / Daragh O’Reilly; Ruth Rentschler; Theresa Kirchner. 1. ed. London : Routledge, 2013. p. 393-403.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Harvard

Fraser, P & Fraser, I 2013, Creating the Opera Habit: Marketing and the Experience of Opera. in D O’Reilly, R Rentschler & T Kirchner (eds), The Routledge Companion to Arts Marketing. 1 edn, Routledge, London, pp. 393-403.

APA

Fraser, P., & Fraser, I. (2013). Creating the Opera Habit: Marketing and the Experience of Opera. In D. O’Reilly, R. Rentschler, & T. Kirchner (Eds.), The Routledge Companion to Arts Marketing (1 ed., pp. 393-403). Routledge.

Vancouver

Fraser P, Fraser I. Creating the Opera Habit: Marketing and the Experience of Opera. In O’Reilly D, Rentschler R, Kirchner T, editors, The Routledge Companion to Arts Marketing. 1 ed. London: Routledge. 2013. p. 393-403

Author

Fraser, Peter ; Fraser, Iain. / Creating the Opera Habit: Marketing and the Experience of Opera. The Routledge Companion to Arts Marketing. editor / Daragh O’Reilly ; Ruth Rentschler ; Theresa Kirchner. 1. ed. London : Routledge, 2013. pp. 393-403

Bibtex

@inbook{9e90ef128fe14b4eb5006151ab3e59cc,
title = "Creating the Opera Habit: Marketing and the Experience of Opera",
author = "Peter Fraser and Iain Fraser",
note = "Peter Frazer and Iain Frazer, {\textquoteleft}Creating the Opera Habit: Marketing and the Experience of Opera{\textquoteright} in Daragh O{\textquoteright}Reilly, Ruth Rentschler, Theresa Kirchner, eds., The Routledge Companion to Arts Marketing (London: Routledge, 2013) ISBN 978-0-415-78350-7, eISBN 978-0-20-374881-7.",
year = "2013",
month = nov,
day = "28",
language = "English",
isbn = "978-0-415-78350-7",
pages = "393--403",
editor = "Daragh O{\textquoteright}Reilly and Ruth Rentschler and Theresa Kirchner",
booktitle = "The Routledge Companion to Arts Marketing",
publisher = "Routledge",
edition = "1",

}

RIS

TY - CHAP

T1 - Creating the Opera Habit: Marketing and the Experience of Opera

AU - Fraser, Peter

AU - Fraser, Iain

N1 - Peter Frazer and Iain Frazer, ‘Creating the Opera Habit: Marketing and the Experience of Opera’ in Daragh O’Reilly, Ruth Rentschler, Theresa Kirchner, eds., The Routledge Companion to Arts Marketing (London: Routledge, 2013) ISBN 978-0-415-78350-7, eISBN 978-0-20-374881-7.

PY - 2013/11/28

Y1 - 2013/11/28

M3 - Chapter (peer-reviewed)

SN - 978-0-415-78350-7

SP - 393

EP - 403

BT - The Routledge Companion to Arts Marketing

A2 - O’Reilly, Daragh

A2 - Rentschler, Ruth

A2 - Kirchner, Theresa

PB - Routledge

CY - London

ER -