University of Hertfordshire

By the same authors

Developing Branding Strategies based on Automatic Behavioural System for Mega Event Tourism, The Olympics.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

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Developing Branding Strategies based on Automatic Behavioural System for Mega Event Tourism, The Olympics. / Liu, Erica.

Touring Consumption. ed. / Stephan Sonnenburg; Desmond Wee. 1. ed. Germany : Springer, 2015. p. 161-183.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

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Author

Liu, Erica. / Developing Branding Strategies based on Automatic Behavioural System for Mega Event Tourism, The Olympics. Touring Consumption. editor / Stephan Sonnenburg ; Desmond Wee. 1. ed. Germany : Springer, 2015. pp. 161-183

Bibtex

@inbook{e5444247114b45c3ae9115d2cf0c45bf,
title = "Developing Branding Strategies based on Automatic Behavioural System for Mega Event Tourism, The Olympics.",
author = "Erica Liu",
note = "Erica Liu, {\textquoteleft}Developing Branding Strategies based on Automatic Behavioural System for Mega Event Tourism, The Olympics{\textquoteright} in Stephan Sonnenburg, Desmond Wee, eds., Touring Consumption (Springer: Germany, 2015), ISBN 978-3-658-10018-6, eISBN 978-3-658-10019-3, DOI 10.1007/978-3-658-10019-3. ",
year = "2015",
doi = "10.1007/978-3-658-10019-3",
language = "English",
isbn = "978-3-658-10018-6",
pages = "161--183",
editor = "Stephan Sonnenburg and Desmond Wee",
booktitle = "Touring Consumption",
publisher = "Springer",
edition = "1",

}

RIS

TY - CHAP

T1 - Developing Branding Strategies based on Automatic Behavioural System for Mega Event Tourism, The Olympics.

AU - Liu, Erica

N1 - Erica Liu, ‘Developing Branding Strategies based on Automatic Behavioural System for Mega Event Tourism, The Olympics’ in Stephan Sonnenburg, Desmond Wee, eds., Touring Consumption (Springer: Germany, 2015), ISBN 978-3-658-10018-6, eISBN 978-3-658-10019-3, DOI 10.1007/978-3-658-10019-3.

PY - 2015

Y1 - 2015

U2 - 10.1007/978-3-658-10019-3

DO - 10.1007/978-3-658-10019-3

M3 - Chapter (peer-reviewed)

SN - 978-3-658-10018-6

SP - 161

EP - 183

BT - Touring Consumption

A2 - Sonnenburg, Stephan

A2 - Wee, Desmond

PB - Springer

CY - Germany

ER -