University of Hertfordshire

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From the same journal

By the same authors

E-commerce technology adoption: A Malaysian grocery SME retail sector study

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Original languageEnglish
Pages (from-to)1906-18
Number of pages12
JournalJournal of Business Research
Early online date13 Mar 2015
Publication statusPublished - 1 Sep 2015


Electronic commerce (EC) has substantial potential to foster the growth of small and medium-sized enterprises (SMEs) in developed and developing countries alike. However, EC adoption by SMEs in developing countries has faced many challenges that have not been adequately addressed due to the complex nature of EC adoption in such countries. The aim of this study is to systematically examine the influence of organizational, industry, and national readiness and environmental pressure on the adoption of diverse EC technologies by SMEs in developing countries. A quantitative survey was conducted with retail SMEs within the Malaysian grocery sector to validate the proposed multi-level model. Findings indicate significant influence of environmental pressure on the adoption of various EC technologies. Organizational and national readiness have different influences across diverse EC technologies, while the influence of industry readiness is shown to be insignificant. This study extends the current understanding of the influence of micro-, meso- and macro-level factors and has important implications for researchers, practitioners, and policy makers.


This is the Accepted Manuscript version of the following article: S. Kurnia, et al., “E-commerce technology adoption: A Malaysian grocery SME retail sector study”, Journal of Business Research, Vol. 68(9): 1906-1918, September 2015, doi: This manuscript version is distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License CC BY NC-ND 4.0 (, which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.

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