University of Hertfordshire

Entrepreneurial orientation rhetoric in franchise organizations: The impact of national culture

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Entrepreneurial orientation rhetoric in franchise organizations: The impact of national culture. / Watson, Anna; Dada, O.; Wright, Owen; Perrigot, Rozenn.

In: Entrepreneurship Theory and Practice, 22.11.2017.

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@article{594c9314c0da4655b89146754c67fb11,
title = "Entrepreneurial orientation rhetoric in franchise organizations: The impact of national culture",
abstract = "This study examines the role of national culture on the entrepreneurial orientation (EO) rhetoric contained within franchisee recruitment promotional materials, where EO rhetoric is defined as the strategic use of words in organizational narratives to convey the risk taking, innovativeness, proactiveness, autonomy and competitive aggressiveness of the firm. The sample comprised 378 franchise organizations, in five different countries (Australia, France, India, South Africa and the UK). The results indicate that franchise systems operating in high uncertainty avoidance and feminine cultures use less entrepreneurially oriented rhetoric, suggesting that EO rhetoric in franchise organizations varies according to different national cultural contexts.",
keywords = "Franchising, Entrepreneurial Orientation, National Culture",
author = "Anna Watson and O. Dada and Owen Wright and Rozenn Perrigot",
note = "This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub.com/en-us/nam/open-access-at-sage).",
year = "2017",
month = nov,
day = "22",
doi = "10.1177/1042258717738519",
language = "English",
journal = "Entrepreneurship Theory and Practice",
issn = "1042-2587",
publisher = "Sage",

}

RIS

TY - JOUR

T1 - Entrepreneurial orientation rhetoric in franchise organizations: The impact of national culture

AU - Watson, Anna

AU - Dada, O.

AU - Wright, Owen

AU - Perrigot, Rozenn

N1 - This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub.com/en-us/nam/open-access-at-sage).

PY - 2017/11/22

Y1 - 2017/11/22

N2 - This study examines the role of national culture on the entrepreneurial orientation (EO) rhetoric contained within franchisee recruitment promotional materials, where EO rhetoric is defined as the strategic use of words in organizational narratives to convey the risk taking, innovativeness, proactiveness, autonomy and competitive aggressiveness of the firm. The sample comprised 378 franchise organizations, in five different countries (Australia, France, India, South Africa and the UK). The results indicate that franchise systems operating in high uncertainty avoidance and feminine cultures use less entrepreneurially oriented rhetoric, suggesting that EO rhetoric in franchise organizations varies according to different national cultural contexts.

AB - This study examines the role of national culture on the entrepreneurial orientation (EO) rhetoric contained within franchisee recruitment promotional materials, where EO rhetoric is defined as the strategic use of words in organizational narratives to convey the risk taking, innovativeness, proactiveness, autonomy and competitive aggressiveness of the firm. The sample comprised 378 franchise organizations, in five different countries (Australia, France, India, South Africa and the UK). The results indicate that franchise systems operating in high uncertainty avoidance and feminine cultures use less entrepreneurially oriented rhetoric, suggesting that EO rhetoric in franchise organizations varies according to different national cultural contexts.

KW - Franchising

KW - Entrepreneurial Orientation

KW - National Culture

U2 - 10.1177/1042258717738519

DO - 10.1177/1042258717738519

M3 - Article

JO - Entrepreneurship Theory and Practice

JF - Entrepreneurship Theory and Practice

SN - 1042-2587

ER -