University of Hertfordshire

By the same authors

Green Integrated Marketing Communications

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

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Original languageEnglish
Title of host publicationPalgrave Studies of Marketing in Emerging Economies
EditorsEmmanuel Mogaji, Ogechi Adeola , Isaiah Adisa, Robert E. Hinson, Chipo Mukonza, Ayca Can
PublisherPalgrave Macmillan
Publication statusAccepted/In press - 25 Sep 2020

ID: 25565267