University of Hertfordshire

Investigating external examining for marketing

Research output: Contribution to conferencePaperpeer-review

Standard

Investigating external examining for marketing. / Harker, Michael; Brennan, David; Ward, Janet; Wilson, Juliette.

2018. Paper presented at Marketing the Brave: 51st Academy of Marketing Conference, Stirling, United Kingdom.

Research output: Contribution to conferencePaperpeer-review

Harvard

Harker, M, Brennan, D, Ward, J & Wilson, J 2018, 'Investigating external examining for marketing', Paper presented at Marketing the Brave: 51st Academy of Marketing Conference, Stirling, United Kingdom, 2/07/18 - 5/08/18.

APA

Harker, M., Brennan, D., Ward, J., & Wilson, J. (2018). Investigating external examining for marketing. Paper presented at Marketing the Brave: 51st Academy of Marketing Conference, Stirling, United Kingdom.

Vancouver

Harker M, Brennan D, Ward J, Wilson J. Investigating external examining for marketing. 2018. Paper presented at Marketing the Brave: 51st Academy of Marketing Conference, Stirling, United Kingdom.

Author

Harker, Michael ; Brennan, David ; Ward, Janet ; Wilson, Juliette. / Investigating external examining for marketing. Paper presented at Marketing the Brave: 51st Academy of Marketing Conference, Stirling, United Kingdom.

Bibtex

@conference{54a72c1f698e4f6b939ac4ad25a80fd9,
title = "Investigating external examining for marketing",
abstract = "Abstract: This project seeks to examine matters related to the appointment, role and impact of External Examiners for marketing components of business programmes at UK HEIs.It is investigating issues such as institutional policies and processes for and about EEs including doctrine, expected duties, training and relationship management. Parallel to this, the viewpoint of External Examiners themselves is being considered. Attention is being given to their motivations, expectations and reflections based on their experiences before, during and after appointment on topics including assessment, programme coherence and structure, plagiarism and comparability with their own programmes.",
author = "Michael Harker and David Brennan and Janet Ward and Juliette Wilson",
year = "2018",
month = jul,
day = "5",
language = "English",
note = "Marketing the Brave: 51st Academy of Marketing Conference ; Conference date: 02-07-2018 Through 05-08-2018",

}

RIS

TY - CONF

T1 - Investigating external examining for marketing

AU - Harker, Michael

AU - Brennan, David

AU - Ward, Janet

AU - Wilson, Juliette

PY - 2018/7/5

Y1 - 2018/7/5

N2 - Abstract: This project seeks to examine matters related to the appointment, role and impact of External Examiners for marketing components of business programmes at UK HEIs.It is investigating issues such as institutional policies and processes for and about EEs including doctrine, expected duties, training and relationship management. Parallel to this, the viewpoint of External Examiners themselves is being considered. Attention is being given to their motivations, expectations and reflections based on their experiences before, during and after appointment on topics including assessment, programme coherence and structure, plagiarism and comparability with their own programmes.

AB - Abstract: This project seeks to examine matters related to the appointment, role and impact of External Examiners for marketing components of business programmes at UK HEIs.It is investigating issues such as institutional policies and processes for and about EEs including doctrine, expected duties, training and relationship management. Parallel to this, the viewpoint of External Examiners themselves is being considered. Attention is being given to their motivations, expectations and reflections based on their experiences before, during and after appointment on topics including assessment, programme coherence and structure, plagiarism and comparability with their own programmes.

UR - https://www.academyofmarketing.org/conference/conference-2018/

M3 - Paper

T2 - Marketing the Brave: 51st Academy of Marketing Conference

Y2 - 2 July 2018 through 5 August 2018

ER -