University of Hertfordshire

Is the concept of national culture of any use to global advertisers of ‘global’ products?

Research output: Contribution to conferencePaperpeer-review

Documents

  • Barbara Czarnecka
  • Ross Brennan
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Original languageEnglish
Number of pages18
Publication statusPublished - Apr 2014
Event9th Annual Global Brand Conference 2014 - University of Hertfordshire, Hatfield, United Kingdom
Duration: 9 Apr 201411 Apr 2014

Conference

Conference9th Annual Global Brand Conference 2014
Country/TerritoryUnited Kingdom
CityHatfield
Period9/04/1411/04/14

Activities

ID: 7001415