University of Hertfordshire

From the same journal

By the same authors

Italian Marketing History

Research output: Contribution to journal › Special issue › peer-review

View graph of relations
Original languageEnglish
Pages (from-to)2-158
Number of pages156
JournalJournal of Historical Research in Marketing
Volume7
Issue1
Publication statusPublished - 2015

Abstract

Special Issue of Journal commissioned and edited by Morris, first ever volume on Italian Marketing History bringing together 7 primary research articles by a collection of Italian authors whose work would otherwise not have been made available in English. Extensive editing and direction by Morris, plus an introductory editorial essay

ID: 11720565