University of Hertfordshire

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Italian Marketing History

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Italian Marketing History. / Morris, Jonathan.

In: Journal of Historical Research in Marketing, Vol. 7, No. 1, 2015, p. 2-158.

Research output: Contribution to journalSpecial issue

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@article{dc1dc4a44983487f89f29884bf9a5ac2,
title = "Italian Marketing History",
abstract = "Special Issue of Journal commissioned and edited by Morris, first ever volume on Italian Marketing History bringing together 7 primary research articles by a collection of Italian authors whose work would otherwise not have been made available in English. Extensive editing and direction by Morris, plus an introductory editorial essay",
keywords = "Italy; marketing; history",
author = "Jonathan Morris",
year = "2015",
language = "English",
volume = "7",
pages = "2--158",
journal = "Journal of Historical Research in Marketing",
issn = "1755-750X",
publisher = "Emerald",
number = "1",

}

RIS

TY - JOUR

T1 - Italian Marketing History

AU - Morris, Jonathan

PY - 2015

Y1 - 2015

N2 - Special Issue of Journal commissioned and edited by Morris, first ever volume on Italian Marketing History bringing together 7 primary research articles by a collection of Italian authors whose work would otherwise not have been made available in English. Extensive editing and direction by Morris, plus an introductory editorial essay

AB - Special Issue of Journal commissioned and edited by Morris, first ever volume on Italian Marketing History bringing together 7 primary research articles by a collection of Italian authors whose work would otherwise not have been made available in English. Extensive editing and direction by Morris, plus an introductory editorial essay

KW - Italy; marketing; history

UR - http://www.emeraldinsight.com/toc/jhrm/7/1

M3 - Special issue

VL - 7

SP - 2

EP - 158

JO - Journal of Historical Research in Marketing

JF - Journal of Historical Research in Marketing

SN - 1755-750X

IS - 1

ER -