University of Hertfordshire

From the same journal

From the same journal

By the same authors

Judging a Book by Its Cover : Fans, Publishers, Designers, and the Marketing of Fiction (review).

Research output: Contribution to journalBook/Film/Article reviewpeer-review


  • 905701

    Accepted author manuscript, 155 KB, PDF document

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Original languageEnglish
Pages (from-to)92-93
Number of pages2
JournalDesign Issues
Publication statusPublished - 2010


In addition to the yellowed, faded ground designed to emulate the ages appearance of used books, this book’s front cover shows two different 1957 thumbnail covers for Phillip K. Dick’s Eye in the Sky, each of which interprets its subject literally. Juxtaposed, the two thumbnails present a pair of eyes staring out with great alarm at the potential reader of Judging a Book by it’s Cover. This cover tells us that this is a book about books, visuality, and populist genres. On the back, the blurb proclaims “This exciting collection opens up a new field of enquiry for scholars of book history, literature, media and communication studies, marketing, and cultural studies.” Clearly, for graphic design historians, the analysis of book covers is not new; this anthology presents a welcome incursion into graphic design history terrain by an interdisciplinary group of scholars.


"This is a preprint, or manuscript version and the article has been accepted for publication in Design Issues." Original article is available online at : Copyright Massachusetts Institute of Technology Press


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