University of Hertfordshire

From the same journal

  • Irene Ng
  • Ralph Badinelli
  • Francesco Polese
  • Primiano Di Nauta
  • Helge Loebler
  • Sue Halliday
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Original languageEnglish
Pages (from-to)213-217
Number of pages5
JournalMarketing Theory
Volume12
Issue2
DOIs
Publication statusPublished - Jun 2012

ID: 961759