University of Hertfordshire

Publications

  1. Chapter (peer-reviewed) › Research › Peer-reviewed
  2. Consumer Behaviour and Student Motivation Influence the Choice of Higher Learning Institutions in Nigeria

    Bosah, N. G., 21 May 2020, Higher Education Marketing in Africa: Explorations into Student Choice. Mogaji, E., Maringe, F. & Hinson, R. E. (eds.). Springer, p. 255-274 20 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review