University of Hertfordshire

Publications

  1. Article › Research › Peer-reviewed
  2. Entry in progress

    Traditional vs. Online Advertising Standardization: A structural model for MNCs to quantify Global Performance

    Stewart, M., Paliwoda, S. & Wu, Y., 1 Mar 2020, (Submitted) In: Journal of Advertising.

    Research output: Contribution to journalArticlepeer-review

  3. Entry in progress

    WOM Volume, Valence and Modelling of Viral Marketing across Twitter, Facebook and Weibo

    Stewart, M. & Wu, Y., 4 May 2020, (Submitted) In: Marketing Science.

    Research output: Contribution to journalArticlepeer-review

  4. Article › Research › Not peer-reviewed
  5. Entry in progress

    A harmonic analysis of exponential decay

    Lawunmi, D. & Ramalingam, S., 4 Jan 2020, (Submitted) In: IEEE TechRxiv.

    Research output: Contribution to journalArticle

  6. Identification of TV Channel Watching from Smart Meter Data Using Energy Disaggregation

    Schirmer, P., Mporas, I. & Sheikh-Akbari, A., 2020, (Submitted) In: ArXiv.

    Research output: Contribution to journalArticle

  7. Paper › Research › Peer-reviewed
  8. Threshold Concepts in Business-to-Business Marketing Education

    Brennan, D. R., 2020, (Submitted).

    Research output: Contribution to conferencePaperpeer-review

  9. Chapter (peer-reviewed) › Research › Peer-reviewed
  10. Entry in progress

    Local Community Events as ‘Balance Leisure Activities’ – Creating and Enhancing Family Well-being

    Stadler, R. & Jepson, A., 2 Jun 2020, (Submitted) Family events: Practices, intimacies and displays. Fletcher, T. (ed.). Routledge

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

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