University of Hertfordshire

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Original languageEnglish
JournalInternational Journal of Innovation and Learning
Publication statusSubmitted - 17 Feb 2020


This paper explores the link between SME leaders’ attitudes and behaviour towards environmental uncertainty and their sustainable business model innovation and strategy. This study examines the environmental uncertainty responses of these SMEs, with a particular focus on their sustainable business model innovation strategies and their leaders’ environmental concerns. The study collected quantitative data from 60 SMEs in the East of England. The findings indicate that SME leaders’ alignment of attitudes, values and behaviour towards external environmental uncertainty is dependent on their level of knowledge, understanding and commitment to sustainable business model change, and as importantly the sector’s need for innovation to combat climate changes. Achieving significant sustainable business model innovation is possible when either driven by the industry towards compliance, and/or when the SME leader is committed to it, for either personal reasons (altruism) or in recognition of the business and customer value, both short and long-term.

ID: 19648847