University of Hertfordshire

Squeezy Green Balls: Promoting Environmental Awareness through Playful Interactions

Research output: Chapter in Book/Report/Conference proceedingConference contribution


  • Charlene Jennett
  • Ioanna Iacovides
  • Anna Cox
  • Anastasia Vikhanova
  • Emily Weigold
  • Layla Mostaghimi
  • Geraint Jones
  • James Jenkins
  • Sarah Gallacher
  • Yvonne Rogers
View graph of relations
Original languageEnglish
Title of host publicationCHI PLAY'16
Subtitle of host publicationProceedings of the 2016 Annual Symposium on Computer-Human Interaction in Play
Place of PublicationAustin
PublisherACM Digital Library
ISBN (Electronic)978-1-4503-4456-2
Publication statusPublished - 16 Oct 2016
EventCHI Play - Texas, Austin, United Kingdom
Duration: 16 Oct 201619 Oct 2016


ConferenceCHI Play
CountryUnited Kingdom


We need collective action to tackle global warming. However, research shows that people switch off from being concerned about the environment because they are often too busy, or fail to appreciate their ability to make a difference. An alternative approach is to run campaigns that are able to engage large numbers of people and engender feelings of concern and empowerment. This could then kick-start a range of pro-environmental habits. We present the development and evaluation of a playful installation that aimed to attract attention, and stimulate discussion about environmental issues amongst university staff and students. The first prototype was shown to successfully attract people to engage and interact with the installation. The second prototype was deployed in-the-wild, over the course of a week. We evaluated the extent to which the installation was successful at attracting attention, and in encouraging people to interact with it, to reflect on their habits and to discuss environmental issues with others. We found the Green Ball Kiosk was a fun way to raise discussions about green issues, to encourage the adoption of new environmentally friendly behaviours and to prompt people to maintain existing ones. We suggest that interactive installations such as this can be effective at promoting awareness and generating a ‘social buzz’ about environmental topics when exhibited as a temporary installation.


Jennett, C., Iacovides, I., Vikhanova, A., Weigold, E., Mostaghimi, L., Jones, G., Jenkins, J., Gallacher, S., Rogers, Y., 'Squeezy Green Balls: Promoting Environmental Awareness through playful interaction', paper presented at the Annual Symposium on Computer-Human Interaction in Play, Austin, Texas, USA, October 16 - 19, 2016, ISBN 978-1-4503-4456-2, ACM Digital Library, published by the Association for Computing Machinery. Copyright © 2016 ACM, Inc. This is the author's version of the work. It is posted here for your personal use. Not for redistribution. The definitive Version of Record was published in ACM Digital Library

ID: 10759655