University of Hertfordshire

Subjectivity in Innovation Management

Research output: Contribution to journalArticle

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Original languageEnglish
Pages (from-to)351-363
Number of pages12
JournalInternational Journal of Innovation and Learning
Volume1
Issue4
DOIs
Publication statusPublished - 2004

Abstract

A major emphasis of modern new product development management involves the role of innovation. Researchers and managers alike have devoted significant amounts of time for decades to both understand and manage the innovation process. This work unfolds the subjectivity of innovation management, and the essential role that sub-cultures and innovation process outcome criteria play in the innovation journey. A framework is presented which explores the sense-making and subjectivity of innovation management, and its close link to both positive and negative outcomes of the innovation process.

ID: 435094