University of Hertfordshire

From the same journal

From the same journal

By the same authors

The development of brand attitudes among young consumers

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Original languageEnglish
Pages (from-to)687-705
JournalMarketing Intelligence and Planning
Volume32
Issue6
DOIs
Publication statusPublished - 26 Aug 2014

Abstract

The purpose of this paper is to examine factors affecting the development of brand attitudes and brand behavior among children aged seven to 12

ID: 1841910