University of Hertfordshire

From the same journal

From the same journal

The development of brand attitudes among young consumers

Research output: Contribution to journalArticlepeer-review

Standard

The development of brand attitudes among young consumers. / Brennan, Ross; Pagla, Maria.

In: Marketing Intelligence and Planning, Vol. 32, No. 6, 26.08.2014, p. 687-705.

Research output: Contribution to journalArticlepeer-review

Harvard

APA

Vancouver

Author

Brennan, Ross ; Pagla, Maria. / The development of brand attitudes among young consumers. In: Marketing Intelligence and Planning. 2014 ; Vol. 32, No. 6. pp. 687-705.

Bibtex

@article{46bca06459d5442e84d03bfc8f1fe9e9,
title = "The development of brand attitudes among young consumers",
abstract = "The purpose of this paper is to examine factors affecting the development of brand attitudes and brand behavior among children aged seven to 12",
author = "Ross Brennan and Maria Pagla",
year = "2014",
month = aug,
day = "26",
doi = "10.1108/MIP-08-2012-0077",
language = "English",
volume = "32",
pages = "687--705",
journal = "Marketing Intelligence and Planning",
issn = "0263-4503",
publisher = "Emerald Group Publishing Ltd.",
number = "6",

}

RIS

TY - JOUR

T1 - The development of brand attitudes among young consumers

AU - Brennan, Ross

AU - Pagla, Maria

PY - 2014/8/26

Y1 - 2014/8/26

N2 - The purpose of this paper is to examine factors affecting the development of brand attitudes and brand behavior among children aged seven to 12

AB - The purpose of this paper is to examine factors affecting the development of brand attitudes and brand behavior among children aged seven to 12

U2 - 10.1108/MIP-08-2012-0077

DO - 10.1108/MIP-08-2012-0077

M3 - Article

VL - 32

SP - 687

EP - 705

JO - Marketing Intelligence and Planning

JF - Marketing Intelligence and Planning

SN - 0263-4503

IS - 6

ER -