University of Hertfordshire

The special challenges of marketing the arts festival

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

  • Linda Wilks
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Original languageEnglish
Title of host publicationThe Routledge Companion to Arts Marketing
EditorsDaragh O'Reilly, Ruth Rentschler, Theresa A. Kirchner
Place of PublicationAbingdon
ISBN (Electronic)978-0-203-74881-7
ISBN (Print)978-0415783507
Publication statusPublished - 28 Nov 2013


Publication date in book is 2014

ID: 1344456