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The Strategies of a foreign bank in an emerging market-A case study of Park Bank in Turkey. / Karatas, M.

2002. (Business School Working Papers; Vol. UHBS 2002-6), (Economics Paper; Vol. 26).

Research output: Working paper

Harvard

Karatas, M 2002 'The Strategies of a foreign bank in an emerging market-A case study of Park Bank in Turkey' Business School Working Papers, vol. UHBS 2002-6, Economics Paper, vol. 26.

APA

Karatas, M. (2002). The Strategies of a foreign bank in an emerging market-A case study of Park Bank in Turkey. (Business School Working Papers; Vol. UHBS 2002-6), (Economics Paper; Vol. 26).

Vancouver

Karatas M. The Strategies of a foreign bank in an emerging market-A case study of Park Bank in Turkey. 2002. (Business School Working Papers). (Economics Paper).

Author

Karatas, M. / The Strategies of a foreign bank in an emerging market-A case study of Park Bank in Turkey. 2002. (Business School Working Papers). (Economics Paper).

Bibtex

@techreport{e769d11bc05340d0bd87ccdb011b9f7e,
title = "The Strategies of a foreign bank in an emerging market-A case study of Park Bank in Turkey",
abstract = "This paper attempts to explore the strategies of a foreign bank in an emerging market-namely Park Bank in Turkey. Reviewing the existing literature on foreign entry to emerging markets, this paper focuses on the three main questions that researchers have attempted to address- Why Park Bank entered the Turkish market, what strategies were employed and how these strategies affect the level of competition and efficiency of the Turkish banking sector. The case study, generated by documentary analysis, in-depth and semi-structured interviews with both Park Bank officials and those of the Banks Association of Turkey, evaluates the manner in which a foreign bank acts in an emerging market with high volatility by segmenting the market through revising its lines of business. The case reflects a good example of an incremental strategy formation by a foreign bank that has already established a presence in the local market and it also reveals that such strategic evolution has implications on the domestic banking sector. The strategy of business expansion towards new market segments through organic growth affects the level of competition and efficiency in the Turkish banking industry as local banks are forced to re-evaluate their own strategies.",
author = "M. Karatas",
year = "2002",
language = "English",
series = "Business School Working Papers",
type = "WorkingPaper",

}

RIS

TY - UNPB

T1 - The Strategies of a foreign bank in an emerging market-A case study of Park Bank in Turkey

AU - Karatas, M.

PY - 2002

Y1 - 2002

N2 - This paper attempts to explore the strategies of a foreign bank in an emerging market-namely Park Bank in Turkey. Reviewing the existing literature on foreign entry to emerging markets, this paper focuses on the three main questions that researchers have attempted to address- Why Park Bank entered the Turkish market, what strategies were employed and how these strategies affect the level of competition and efficiency of the Turkish banking sector. The case study, generated by documentary analysis, in-depth and semi-structured interviews with both Park Bank officials and those of the Banks Association of Turkey, evaluates the manner in which a foreign bank acts in an emerging market with high volatility by segmenting the market through revising its lines of business. The case reflects a good example of an incremental strategy formation by a foreign bank that has already established a presence in the local market and it also reveals that such strategic evolution has implications on the domestic banking sector. The strategy of business expansion towards new market segments through organic growth affects the level of competition and efficiency in the Turkish banking industry as local banks are forced to re-evaluate their own strategies.

AB - This paper attempts to explore the strategies of a foreign bank in an emerging market-namely Park Bank in Turkey. Reviewing the existing literature on foreign entry to emerging markets, this paper focuses on the three main questions that researchers have attempted to address- Why Park Bank entered the Turkish market, what strategies were employed and how these strategies affect the level of competition and efficiency of the Turkish banking sector. The case study, generated by documentary analysis, in-depth and semi-structured interviews with both Park Bank officials and those of the Banks Association of Turkey, evaluates the manner in which a foreign bank acts in an emerging market with high volatility by segmenting the market through revising its lines of business. The case reflects a good example of an incremental strategy formation by a foreign bank that has already established a presence in the local market and it also reveals that such strategic evolution has implications on the domestic banking sector. The strategy of business expansion towards new market segments through organic growth affects the level of competition and efficiency in the Turkish banking industry as local banks are forced to re-evaluate their own strategies.

M3 - Working paper

T3 - Business School Working Papers

BT - The Strategies of a foreign bank in an emerging market-A case study of Park Bank in Turkey

ER -