University of Hertfordshire

From the same journal

Toward a model of franchisee entrepreneurship

Research output: Contribution to journalArticlepeer-review


  • 904976

    Accepted author manuscript, 247 KB, PDF document

  • O. Dada
  • Anna Watson
  • D.A. Kirby
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Original languageEnglish
Pages (from-to)559-583
Number of pages25
JournalInternational Small Business Journal
Publication statusPublished - Aug 2012


This study provides a deeper understanding of the relevance of the entrepreneurship phenomenon to the franchisee context. A number of studies have echoed that the franchisee plays an important role in the generation of new ideas and innovations for the franchise system but we still do not know how franchisees maximize their entrepreneurial behaviors without jeopardizing the desires for standardization and uniformity, which are building blocks of franchising. We address this research question, using evidence from multiple case studies of UK-based franchisees. The study reveals patterns that were used to develop a theoretical model, which demonstrates the utilization of different forms of formal franchisee networks for maximization of entrepreneurial behaviors through acquisition of relational and informational capital, intra-system competition, and franchisee learning. This study extends the literature on franchising and entrepreneurship, and offers important managerial implications for practitioners. Future research directions are discussed.

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