University of Hertfordshire

By the same authors

A website content analysis and observational video research: Exploring the degree of standardization adopted across individualist and collectivist cultures in charities' digital marketing use and video message appeals
Research output: Contribution to journal › Article › peer-review
The Volume and Valence of Electronic Word-of-mouth in Social Websites: A Simulation Modeling Approach Using Network Topologies and Artificial Neural Networks
Research output: Contribution to conference › Paper › peer-review
‘Assessment Innovation – what could possibly go wrong? Using a Hackathon to access Level 4 and Level 6 students from two separate programmes.
Research output: Contribution to conference › Paper › peer-review
The cause, development and outcome of word-of-mouth marketing: with particular reference to WOM volume, valence and the modelling of viral marketing
Research output: Thesis › Doctoral Thesis
Exploring New Frontiers through Higher Education and Business Sector Collaboration in the UK: A Relationship Management Approach
Research output: Contribution to journal › Article › peer-review
An Exploratory Conceptual Framework of Cross-Module Assessment with Local Businesses Collaboration: Eliciting Deep Engagement in Pedagogical Practices
Research output: Contribution to journal › Article › peer-review
Exploring New Frontiers through Higher Education and Business Sector Collaboration in the UK: A Transactional - Relationship Marketing Management Approach
Research output: Contribution to conference › Abstract › peer-review

Traditional vs. Online Advertising Standardization: A structural model for MNCs to quantify Global Performance

Research output: Contribution to journal › Article › peer-review

Malcolm Stewart
Stan Paliwoda
Ying Wu

Hertfordshire Business School

Original language	English
Journal	Journal of Advertising
Publication status	Submitted - 1 Mar 2020

ID: 13304985