University of Hertfordshire

By the same authors

Trust in the sharing economy: the AirBnB case

Research output: Contribution to journalArticle

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Original languageEnglish
Pages (from-to)1947-1968
Number of pages22
JournalIndustrial Management & Data Systems
Volume119
Issue9
DOIs
Publication statusPublished - 21 Oct 2019

Abstract

PurposeThe purpose of this paper is to examine sharing economy online marketplaces with the aim of understanding how trust perceptions form and get communicated through sharing economy platforms.Design/methodology/approachThe authors build on online user comments and reviews as aggregated by independent third-party websites, and apply a qualitative analysis.FindingsThe findings show that the quantity of information and communication are important drivers towards building trust perceptions, while an overall lack of interaction between users and the marketplace provider intensifies perceived risks.Originality/valueThe authors validated the importance of trust and the authors have illustrated that the critical conditions that hinder trust formation are information asymmetry as well as the lack of interaction. What is also an interesting implication is that the impact of both of these can be exacerbated when there is a perceived lack of support among users and between them and the marketplace operator.

ID: 20150192