University of Hertfordshire

We Have the Technology: An Exploratory Study of B2B Social Media Branding

Research output: Chapter in Book/Report/Conference proceedingConference contribution

  • Ross Brennan
  • Robin Croft
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Original languageEnglish
Title of host publicationProceedings of the IMP Conference
PublisherUniversity of Strathclyde
Publication statusPublished - Sep 2011

ID: 845854